Safe Cosmetics ~ Healthy Faces by Eve Organics

The 2008 Emmy Awards Secret Room Gifting Lounge

We had such a great time at the Emmy's Gifting Suite!  We met a bunch of celebrities and media (and got to have dinner with my son while we were on the west coast!)  Everyone was extremely gracious and easy to talk to.  We got the word out about the "Dirty Dozen Ingredients" and had a ball while we were at it. 

Here is my partner Heather and I, along with Ashley Greene (Alice from Twilight).  What a sweet girl!  She was very interested in safe cosmetics and keeping her skin healthy and clear.

Good Luck with the movie Ashley!

 

Here is Lynda with Edyta Sliwinska of Dancing with the Stars.  Lynda's daughters are DWTS fanatics!  They're going to love this picture!

This is the newest, hottest up and coming all-around dancer/actor in the business  ~ my son, Eric Sherrod. 

He is a college student and has done extra work on The Office and Beverly Hills 90210.  One day, I'll be looking up his bio! lol

The day after the gifting suite, we were able to have a day to browse the esthetics/spa convention.  It was interesting to see the companies that claim that they are "all natural" or "organic", but still have parabens in their products, or claim to be scented with "pure essential oils" and have strawberry/kiwi as the scent.

Did you know that the cosmetic/skin care industry has virtually no regulations when it comes to what they cannot put into their ingredients?  This is where "green washing" comes in again.  A product only needs to have 1% naturally derived ingredients for it to be called "natural."  Pretty amazing hugh?  And what is the point of using some organic ingredients if you are also using chemical fillers and/or preservatives?  Let me guess -- PROFITS?

Green Festival - Navy Pier, Chicago

Wow!  What a whirlwind.  We just attended the Chicago Green Festival at Navy Pier.  The Green Festivals are a collaborative of eco-friendly businesses and products from fair-trade jewelry to raw foods.  Eve Organics was the only green cosmetic company in the house and it was fabulously crazy!  The attendance level was approximately 35,000 over three days and the five of us never sat down. 

We were honored to have our products spotlighted as one of a few on Ginger's Green Scene (Channel 5) in Chicago that same weekend. 

It is amazing to see the number of consumers becoming more conscious about the products they purchase and the ingredients those products contain.  Because of this shift to consumer awareness, many of the major corporations are jumping on the "green washing" bandwagon.  In an effort to retain their sales of the past, these companies are intentionally skewing the wording in advertising and packaging to give the perception of their products' safety or healthfulness, although virtually no changes have been made to their products whatsoever.  Unfortunately, rules are so lax when it comes to claims of being "natural" or "from nature," etc., fancy wording and creative advertising are leading consumers to believe that these goods are healthier and safer choices for themselves and their familes.  These consumers then are unknowingly still purchasing the same unsafe products that were known to be linked to health conditions and diseases.

Because these misrepresentations are becoming more and more clear to me in recent months, I have now vowed to make it my mission to research, read and educate consumers about unsafe ingredients, unethical practices and anything else that comes to mind regarding the personal care industry and its products.  Obviously, we would love for everyone to purchase our products, but the bigger truth is that we would love to have every consumer knowledgable about product ingredients so that they can make an informed decision about the products they purchase, so that they feel liberated and not "duped" because of flowery advertising and untruthful labeling.

So, it is my opinion that authentic eco- and socio-conscious companies, now more than ever, need to educate consumers regarding these issues.

After this weekend's show, it's nice to know there are many truly conscious companies.  We are outnumbered, but I believe we will prevail!